Market Research!
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You can also work with a Market Research consultant. He often will do part of the work of Full Service firm, but he does not have his own in-house interviewing staff. He will subcontract this work out, but he does the management and supervision of the data collection house (survey phone center). The question is often asked: Can I use a traditional telemarketing company to do survey work? The answer is best determined by how rigorous and statistically defensible do you need your data. Most telemarketing centers that I am familiar with can do a decent job at collecting data, doing customer satisfaction surveys, etc. However, if I needed a project where I needed the results to be as precise as possible, few telemarketing firms have the discipline and strict procedures in place, and I would look to a Full Service Market Research firm or a Market Research Data Collection house. These firms will know how to rotate questions and responses, they will know how to do unbiased probes for open-ended questions, they will know how to manage complex samples and quotas, and they will know how to edit and code the open-ended responses. They are also used to very tight turn-around times and very strict reporting requirements. And usually, Market Research firms will be very cost competitive with Telemarketing firms. Most Market Research firms will be able to give you a cost per interview (CPI) range as part of their quote and bill. Most telemarketing firms will seek to get paid an hourly rate. Mortgage
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Market Research at MAXimum Research
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